Form and Function
Every woman is a lover of china and glassware. . . . [W]hether viewed from the collector's standpoint or that of the housewife, each new piece, added by careful selection for its individual quality or beauty, is a joy to the enthusiast. Price does not necessarily play a part. What pleasure for a hostess, when she makes final survey of the table before the party, to behold it perfect, with china in harmony with the color scheme of the room and brilliant glassware breaking up the candlelight into myriad, gay reflections. . . . China is a satisfying possession. One's pleasure need not be dependent upon high money investment. Gay color and attractive appearance are possible for little money and you may still have the joy of the collector. The range is infinite and the fun of selecting unlimited.
W. A. Ricker, Divisional Merchandise Manager, Home Furnishings, The Boston Store, Milwaukee, writing on "China and Glassware" in The Shopping Guide, New York: McGraw Hill, 1937.