The Confusion Era:
Art and Culture of Japan During the Allied Occupation, 1945-1952

Omi Tadashi,
"Shiseido Cosmetics," 1946.
Offset print, 72.5 x 52 cm.

By 1946, posters were employing hopeful images and brighter colors to take viewers' minds off scarcities and the ordeals of queuing for basic necessities. Shiseido began advertising again, and this poster by Omi Tadashi (died 1959) was intended to provide a psychological lift as well as sell beauty products. Note that his perfect skin model sports Western dress and hairstyle.










courtesy of the Smithsonian Institution